Posted by Bruce Hottman

The Fort Collins Ale Trail continues to grow and it’s because of the great support our members have provided as we watch this new fundraiser become a success.  So what’s new?

  • We have a new Tag Line!

    “Donate $20…. Save $100+ …. Improve Lives”

    Now when people ask you what is the Fort Collins Ale Trail, you have an easy powerful response!

  • “DonorTrail, what’s that?"

    DonorTrail is the newest release of the App. When the original App was released we built a stand-alone version that was branded under the App Stores as “The Fort Collins Ale Trail”. What we didn’t know was Apple would never allow us to release multiple versions of this software under different names (i.e., Loveland Ale Trail, Boulder Ale Trail, etc.). As a result we needed to build one wrapper called “DonorTrail” and place all the trails under this one App. The Fort Collins Ale Trail is still the same, it’s just sitting inside a different App name.

  • What’s been added to the Fort Collins Ale Trail?

    • It now includes flexible offering from the Breweries, so instead of having a $20 value of beer, you now get $120+ value of beer.
    • The login process has been simplified
    • The purchase process is improved
    • We can now list sponsors. Adding sponsors will help underwrite some of the costs and help increase our giving portion to Charity!
    • You can now buy multiple Trail Passes, maybe one for you and one for your guests.
  • Social Media!We invested in some talent to help us get the word out via social media.The Ale Trail committee hired Laura Smith to get us better connected in the social media space. Here are some stats:

FaceBook:

 
Jan 11th
Jan 29th
Feb 19th
Page Likes
130
205
256
Reach
81
1166
1811
Post Engagements
74
211
92
Page Views
8
57
30
Event Interests
8 people
9 going, 77 interested
4 going, 38 interested
Action on Page
0
4
8

Instagram:

 
Jan 9th
Jan 29th
Feb 19th
Followers
0
136
194
Posts
0
12
23
Impressions
0
0
514
Website Clicks
0
0
2
 

Overview

  • Over $12,000 collected in sales since inception

  • $3,800 sold by our members to friends and family since Sept

  • $4,400 provided to our charities

  • $4,000 additional available to give to charities

  • 1100+ downloads to date

  • 800+ Trail Passes sold

  • Completed 4 Ale Trail Days!

 

Our Charities are why we do this!  Here is how people have selected their contribution since inception:

  • Food Bank of Larimer County: 22%

  • SAVA - Sexual Assault Victim Advocate Center: 26%

  • Coalition for the Poudre Watershed: 22%

  • The Rotary Foundation – PolioPlus: 30%

 

Upcoming Events

Ale Trail Days:

  1. Maxline with iHeart radio: March 28, 5-7pm

  2. High Hops with iHeart radio: April TBD

  3. TBD with iHeart radio: May TBD

 

Remember how you can help?

  • Like and Share our Facebook “Fort Collins Ale Trail” & Instagram page “focoaletrail”

  • Attend Ale Trail Days

  • Tell your friend and neighbors about the Trail

  • Take gift cards and sell to friends, family, and co-workers

  • Identify additional Sponsors

Thank you!!

Thanks again to our club!  Once Spring and Summer hit we’ll need some help at the festivals, but until then help promote the Trail to your friends!  If you have any additional ideas, please talk to someone on the Ale Trail committee.

Please support our website sponsors!