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The club’s “Fort Collins Ale Trail” has been up and running now for just under 3 months. This would not work without the hard work from all the Rotarians who have helped make this a success. Thank you!!! Most of our work to date has been on gaining exposure of the Ale Trail to the community. We have done this several ways, primarily by placing material in our partner Breweries and by attending events throughout the summer.  Overview
- Over $7,000 raised for Charity since inception.
- Over 800 downloads to date
- Nearly 400 Trail Passes sold
- 49 Rotarians have worked festivals, provided marketing support, and committee support
- The entire evening group has been engaged in critical aspects of this fundraiser
- 6 Events attended, more throughout the fall!
- iHeart Radio (94.9), teamed up with FCAT & the Breweries for Ale Trail days
- We developed an FCAT video… check it out!
Our Charities are why we do this! Here is how people have selected their contribution: - Food Bank of Larimer County 24%
- SAVA - Sexual Assault Victim Advocate Center 23%
- Coalition for the Poudre Watershed 25%
- The Rotary Foundation – PolioPlus 28%
 We’ve attended the following events with great results:
- Prost Kickoff Party – Over 230 attendees – 205 Trail Passes sold
- Taste of Fort Collins – 1300 contacts made – 18 Trail Passes sold
- Breakfast Club – Golf Tourney 100 contacts made – 22 Trail Passes sold
- Fort Collins Brewfest – 1500 contacts made – 39 Trail Passes sold
- New West Fest – 800 contacts made – 18 Trail Passes sold
- Peach Festival – 1000 contacts made – 66 Trail Passes sold
Upcoming EventsAle Trail Days - Odell Brewing with iHeart radio August 30
- Intersect with iHeart radio Sept TBD
- McClellan’s with iHeart radio Oct TBD
We’ve teamed with iHeart Radio (that’s 94.9 on your FM dial) who will broadcast the event and provide significant marketing for us. We need Rotarians to come to the event on these days, invite your friends, wear your Ale Trail t-shirt & talk to guests at the Brewery about our Trail!! Fortoberfest Sept 16 Another fun event winding down the summer season. We expect this will be a great crowd who will be interested in the Ale Trail. Our goal to continue spreading the word & to sell Trail Passes. CSU Home Football Games Nothing is planned yet, but we have access to The Group Inc tent to promote the Ale Trail.If you have any ideas, please talk to the Ale Trail Committee. Upcoming programsGift Card Program We’re creating a credit card looking gift card to sell to individuals. This is basically the Trail Pass, but looks much better than our paper version.  Corporate employee incentives and team builders
Once the gift cards are ready we plan to sell the Gift Cards to companies for employee incentives & team building incentives! If you want to buy some for your company or know of a company you can market to, please talk to the Ale Trail Committee! Brewery Blitz We will continue to put marketing material (framed posters, table tents and coasters) at the Breweries. We also plan to continue the Ale Trail Days at a Brewery each month of the year! Sponsors The next version of the App will allow us to include Corporate Sponsors. Although this is a future update, we want to start targeting companies now, please give us any ideas on which companies we can get as sponsors! In our initial proforma, sponsors were a significant revenue stream, so your help is needed. Talk to the Ale Trial Committee with your ideas! How can you help?- Buy and wear your Ale Trail T-shirt around town
- Check out the list of opportunities on the white board to help fund marketing programs or volunteer time at events
- Attend Ale Trail Days:
- Odell – August 30th
- Intersect in September
- McClellan’s in October
- Tell your friends and neighbors about the Trail
- Take some Trail Pass Gift cards and sell to your friends, and identify a corporate sponsor.
- Email our Video to friends!
 Thank you!!
Thanks again to our entire club who have supported this fundraiser! We’ll continue to ask for help as we gain the momentum needed for this to run by itself. Hopefully the support isn’t over burdensome, and it’s never a bad job to meet at the breweries! Let the committee know of ideas or concerns. Thank you Rotarians of the Fort Collins Foothills Rotary Club! |
Well I have the first few weeks under my belt and I kind of feel like I am getting the hang of it. That probably just means I am due to have everything fall apart on me now. I’m kidding, I am really enjoying serving as your President hopefully it isn’t too painful for all of you.
Our great social committee has set up this year's Club Picnic for us - it should be fantastic!
I will be living in northern Italy, in the province of Lombardy, in a small town of about 30,000 people, called 
You all may remember that Dennis and Diane Hogerty moved to Ann Arbor, MI to live independently with their daughter, Meg. This past week Dennis' Alzheimers had developed to the point where it was best for him to change his residence to a memory care facility. This is the care facility Meg's husband had developed and the Hogertys planned to use.
Hello All,
