Vision: To improve lives.
Mission: Through our members we support and deliver humanitarian aid by building relationships in our community and around the world.
Values: Truth, fairness, goodwill to all, service above self, youth development, self-sufficiency, investing in human capital, respect for District and Rotary International goals, fun and camaraderie.
Customers: Our primary customers are our members; our supporting customers are people in our community and around the world.
Five Avenues of Service:  The five Avenues of Service are the philosophical and practical framework for the work of this Rotary club.  They are Club Service, Community Service, International Service, New Generations, and Vocational Service.  This club will be active in each of the five Avenues of Service.  In addition, the club will focus on Membership and Public Relations in equal importance.
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